Website builder for fitness studios and gyms
People choose a gym or studio on what the first class will feel like. Your site has to show the classes, the timetable, the coaches and the price, and get people to try one session. Describe your studio and Briks plans the pages, builds them and publishes the site with hosting included.
Below are templates you can start from, the pages a fitness site usually needs, and a brief you can rework with your own classes.
The opening line of the brief behind Pilates Studio, a website template by the Briks teamLinden Pilates is a boutique Pilates studio in Brooklyn, opened in 2018 in a sunlit former print shop on Atlantic Avenue.
More templates for fitness and yoga
The pages a fitness studio website needs
Most visitors are not members yet, and many are nervous. Tick the pages that fit your studio and the sitemap redraws. Briks asks the same question before it builds.
An example brief for a gym website
Change the details to your own and use it as your starting point. The pages line follows what you ticked above.
Forge is a small-group strength and conditioning gym in Cardiff, opened in 2020 by coaches Rhys Morgan and Amara Bello. Classes are capped at ten people: Strength (barbell basics to personal bests), Conditioning (40 minutes, all levels) and Mobility on Sunday mornings.
We are open 6am to 9pm on weekdays and 8am to 1pm at weekends. Memberships are £65 a month for unlimited classes, £40 for eight classes, or £12 for a drop-in. Personal training is £45 an hour.
Most new members are 30 to 50 and have never lifted before. The first week is free and starts with a 20-minute chat with a coach.
The site should feel strong but welcoming, not intimidating, with real photographs of members training, a clear timetable, and the free trial form on every page.
Pages: Home, Classes, Timetable, Prices, Coaches, Free trial.
Use this brief opens sign-up, then a new project with these words filled in. Change anything before you build.
Why it is written this way
- Say who your members are. 'Never lifted before' changes every page compared with 'competitive athletes'.
- Give prices and what each includes. People compare studios on price long before they visit.
- Name the first step. 'A free first week that starts with a chat' is an offer people can act on.
- Say where the trial form should appear. Small details like 'on every page' belong in the brief.
How Briks builds a fitness studio website
Each step is something Briks does today. Follow a link for the details of each feature, including whether it needs a plan or a switch.
Describe your studio
Write the classes you run, who they suit, your prices and where you are. Briks asks which pages you want before building, and anything your brief left open, such as whether personal training gets its own page.
Questions before buildingOn every planChoose the energy
Switch on Pick a look and compare three looks for your studio, each with colours, type, corners, a button and cards set with your own opening words. Or add a site you like and Briks builds in its spirit.
Pick a lookSwitch it onA timetable you can edit
When your site stores data, such as classes kept as records, it gets its own database. View and edit the records in the Database tab, and on a paid plan download them as JSON or CSV.
Your own databaseOn every planTrial sign-ups in the studio
Trial and enquiry forms keep every entry in the studio, and once your site is in production each one is emailed to you.
Forms that keep every entryOn every planReplies from the site
Switch on site email and your site can send under its own name from a briks address, with 300 emails a month on Free and more on paid plans.
Email from your siteSwitch it onSee what brings people in
Visitors, pages, sources and UTM tags are counted without cookies, so you can see whether the trial page is read and where visitors came from.
Analytics without cookiesOn every planTest the trial offer
Test a saved version of the trial page against the live one. A form sent counts as a conversion, once per visitor.
A/B testingOn every plan
What Briks covers for a fitness studio, and what it does not
An honest list, checked against what Briks does on 8 October 2026. Where Briks does not cover something, the usual way around it is in the same row.
| What you need | With Briks today | Status |
|---|---|---|
| Classes, coaches and prices | Written from your brief and changed in plain words. | Included |
| Free trial sign-ups | A form that keeps every entry, emailed to you in production. | Included |
| A timetable kept as records | Sites that store data get their own database, editable in the Database tab. | Included |
| Emails sent from the studio's site | Switch on site email to send under your site's name from a briks address. | Switch it on |
| Questions about parking, showers and beginners | A chat that answers from your published pages and emails you the rest. | Switch it on |
| Your own domain | On paid plans from Starter. | Paid plans |
| Member logins and paid class booking | Member sign-in with email and password, and one-time payments such as a drop-in or a class pack through your own processor. | Switch it on |
| Memberships that renew every month | Monthly or yearly plans, with an optional free trial, through your own Stripe account. Members manage or cancel on Stripe's own page. | Included |
Advice for a fitness website that fills classes
Speak to the nervous beginner
Most people reading a gym's site are not members yet, and many are nervous. Say who classes are for, what the first session involves and that nobody will be left behind.
Keep the timetable honest
A cancelled class still on the site is a poor first impression. Change it the day it changes: one sentence in the studio chat, or a record edit if your timetable is stored as data.
Show real members, with permission
Photographs of your own members training, with their agreement, are more convincing than stock images of athletes. Ask a few regulars before you start.
Put the price where people look
If memberships start at a number, say it on the home page and in full on the prices page. Visitors who must email to find a price often never do.
Questions from fitness studios
Can members book classes and pay on the site?
Members can sign in with email and password, and the site can take one-time payments, such as a drop-in or a class pack, through your own processor. Memberships that renew every month or year go through your own Stripe account, and members manage or cancel them on Stripe's own page.
Can I change the timetable myself?
Yes. Describe the change in the studio chat and Briks builds and publishes it. If the timetable is stored as records in your site's database, you can also edit it in the Database tab.
Can the site send emails to new members?
If you switch on site email, your site can send under its own name from a briks address, within your plan's monthly allowance. It is off until you switch it on.
How do I know whether my trial page works?
Analytics shows visitors, pages and sources without cookies. To compare two versions of the page, run an A/B test, where a form sent counts as a conversion.
Describe yours and Briks builds it
A sentence is enough to start. You get 50 free credits when you sign up, no card needed.