Website builder for consultants and coaches
People hire a consultant or a coach on trust, and they decide most of it before the first call. Your website has to say who you help and with what, show how you work and what it costs, and make the first conversation easy to start. Describe your practice in plain words and Briks plans the pages, writes them from your brief, builds the site and publishes it with hosting included.
Below are templates you can start from, the pages a consultant's or coach's site usually needs, and a brief you can use as your own starting point.
The opening line of the brief behind Expedition, a website template by the Briks teamNorthpass is a leadership company based in Edinburgh, founded in 2014, serving executive teams, boards and founders who need to make real decisions away from the office.
More templates for consultants and coaches
The pages a consultant or coach website needs
A few clear pages win more work than many vague ones. Tick the pages that fit your practice and the sitemap redraws. Briks asks the same question before it builds.
An example brief for a coaching website
Change the details to your own and use it as your starting point. The pages line follows what you ticked above.
Imogen Hale is an independent leadership coach in Cheltenham. For twelve years I led HR teams in engineering firms, and since 2021 I have coached new managers and senior leaders, one to one and in small groups, in person and by video.
Clients start with a free 30-minute call. One-to-one coaching is six sessions over three months for £1,200, and I run a half-day workshop for teams on giving feedback, from £1,500. Some clients stay on monthly coaching at £250 a month.
The site should explain who I help, how a coaching programme works and what it costs, and show three case studies from clients who agreed to be named. People should be able to book the free call online.
It should feel calm, clear and grown-up, with plenty of space, one strong photograph of me and no corporate jargon.
Pages: Home, Services, How I work, About, Book a call.
Use this brief opens sign-up, then a new project with these words filled in. Change anything before you build.
Why it is written this way
- Say who you help in one sentence. 'New managers in engineering firms' finds the right people; 'anyone who wants to grow' finds no one.
- Give prices, or at least starting prices. They save you calls with people who were never going to buy.
- Name your proof. Case studies with names and permission do more than a page of quotes from nobody in particular.
- Say how the first call is booked. It decides whether Briks builds online booking or a request form.
How Briks builds a consultant or coach website
Each step is something Briks does today. Follow a link for the details of each feature, including whether it needs a plan or a switch.
Describe your practice
Write who you help, what you offer, how you work and what it costs. Before it builds, Briks asks which pages you want and anything your brief left open, such as whether people book a call online or send a request.
Questions before buildingOn every planPick a look that fits you
Switch on Pick a look and compare three looks for your practice, each with colours, type, corners, a button and cards set with your own opening words, before anything is built.
Pick a lookSwitch it onIt builds and checks
Briks builds every page you chose, puts each one in the menu, and checks that words are readable against their backgrounds before publishing, then on the live page at desktop and phone.
Checks before publishingOn every planEnquiries arrive in the studio
Entries from your enquiry and first-call forms are kept in the studio. Once the site is in production, each one is also emailed to you.
Forms that keep every entryOn every planSessions and packages, paid to you
Connect your own payment processor in Project settings and clients can pay for a session or a package, or subscribe to monthly coaching through Stripe, with no fee from Briks.
Sign-in and paymentsOn every planArticles and AI search, on paid plans
The Articles agent drafts articles for your site and asks before publishing each one. The AI search agent works to get your practice named when people ask AI assistants for help.
AI agentsPaid plansChange it in a sentence
A new service, a new price or a new case study? Type it in the studio chat. Briks makes the change and publishes it, and every change is a version you can undo.
Changes in plain wordsOn every plan
What Briks covers for a consultant or coach, and what it does not
An honest list, checked against what Briks does on 22 October 2026. Where Briks does not cover something, the usual way around it is in the same row.
| What you need | With Briks today | Status |
|---|---|---|
| Services, approach, prices and case studies | Written from your brief and changed in plain words whenever they change. | Included |
| Enquiry and first-call request forms | Forms that keep every entry in the studio and email each one to you once you are in production. | Included |
| Booking a first call online | Ask for it and Briks builds it into your site, with the times you offer kept as records and each one taken only once. Or link to the scheduling page you already use. | On request |
| Payment for sessions and packages | Through your own Stripe, PayPal, Mollie or Razorpay account, with no fee from Briks. | Switch it on |
| Monthly coaching that renews | Plans that renew monthly or yearly through your own Stripe account, with an optional free trial. Clients subscribe while signed in and manage or cancel on Stripe's own page. | Included |
| Client sign-in and pages only clients see | Email and password sign-in, with Google and others when you add your own keys, and pages kept for signed-in clients or subscribers. | Included |
| Articles, and being named by AI assistants | The Articles and AI search agents, each asking you before anything is published or changed. | Paid plans |
| Your own domain | On paid plans from Starter. The certificate is issued and renewed automatically. | Paid plans |
| Email from your own domain | Not today. Site email sends under your site's name from a briks address. | Not today |
Advice for a consultant or coach website that wins clients
Lead with who you help
A visitor should know from the first line whether you are for them. Name the people you help and the problem you solve before you describe your method or your qualifications.
Show a real result
One specific case study, with the client's name, their situation and what changed, persuades more than a page of general praise. Ask clients for permission before you name them.
Publish your prices, or a range
Hidden prices lead to hours of calls with people who were never going to buy. A starting price or a range does that sorting for you, before anyone picks up the phone.
Make the first step small
A short free call, a clear form or a time to book is easier to say yes to than 'get in touch'. Say how long it takes and what happens in it.
Questions from consultants and coaches
Can clients book a first call on the site?
Yes, when you ask. Briks builds online booking into your site, with the times you offer kept as records you can edit in the Database tab. Or keep a request form and reply with a time, or link to the scheduling page you already use.
Can I take payment for coaching?
Yes. Connect your own Stripe, PayPal, Mollie or Razorpay account in Project settings for sessions and packages. For coaching that renews every month, connect Stripe: clients subscribe while signed in to your site, and manage or cancel on Stripe's own page. Briks takes no fee.
Can clients have a private area?
Yes. Visitors can sign up and sign in with email and a password, and pages can be kept for signed-in clients or for subscribers only. Ask for it in your brief or as a change.
Will people who ask AI assistants find me?
On a paid plan, the AI search agent checks every Tuesday that AI crawlers can reach and read your pages. Once your site is in production, it asks assistants the questions your buyers ask and suggests at most two changes at a time. It never promises a place in any assistant's answers.
Describe yours and Briks builds it
A sentence is enough to start. You get 50 free credits when you sign up, no card needed.