Website builder for marketing teams
Marketing teams move faster than their websites. A campaign page waits on a developer, a headline test needs a ticket, and nobody is sure which version is live. Briks lets your team ask for changes in plain words, test versions against each other and read the results without cookies.
Below are templates you can start from, how a split test divides your visitors, and an honest list of what Briks does for marketing teams today.
The opening line of the brief behind Creative Design Studio, a website template by the Briks teamHalden Studio is an independent creative design studio in Bristol, England, working since 2017 with food and drink makers, independent retailers, hotels, publishers and cultural venues that want a look people remember.
Or start from another template
What a marketing team needs from its website
Speed, fair tests and numbers you can trust. Move the slider in the drawing to see how a test divides every hundred visitors.
Changes without a ticket
Anyone with edit rights types the change in the studio chat. Briks builds and publishes it as a version.
Tests on real visitors
Test a saved version against the live one, split from 5 to 95 percent. Each visitor stays in their version, kept by a cookie.
Conversions that mean something
A tap on a phone or email link, a form sent, or a click on the main action, counted once per visitor.
Campaign tracking
UTM tags, sources and referrers in your analytics, counted without cookies.
Forms into your tools
A webhook for each new form entry, so leads reach the tool your team already works in.
Of every 100 visitors, 50 see the saved version and 50 see the live one. Each visitor stays in their version.
- A tap on a phone link
- A tap on an email link
- A form sent
- A click on the main action
A drawing of how a test divides visitors, not a screenshot of the studio.
How a campaign page comes together on Briks
Each step is something Briks does today. Follow a link for the details of each feature, including whether it needs a plan or a switch.
Brief the page
Write the campaign, the audience and the action you want. Briks asks which pages you want and anything the brief left open before it builds.
Questions before buildingOn every planKeep it on brand
Add your main site as the reference, with screenshots. Briks reads its layout, spacing, type, motion and header menu, and builds in that spirit.
Build from a site you likeOn every planGive the team the right access
Editors create, change and publish; Viewers see projects, previews and analytics and change nothing. From Pro, invite people by email, with no seat fees.
Teams and workspacesTeams from ProChange copy in a sentence
'Make the headline about the free trial' is a complete request. Questions about the site are answered without a build.
Changes in plain wordsOn every planTest before you decide
Split visitors between a saved version and the live one, from 5 to 95 percent. Versions are locked while a test runs, so the test stays fair.
A/B testingOn every planRead the results without cookies
Visitors, pages, sources, referrers and UTM tags, plus a globe of the last five minutes. Analytics is on by default.
Analytics without cookiesOn every planSend leads where they belong
Add a webhook for new form entries, published sites or changed records, and your other tools hear about it the moment it happens.
Scheduled jobs and webhooksOn every plan
An example brief for a campaign landing page
Change the details to your own and use it as your starting point.
We are the marketing team at Fernway, a UK company that sells refillable household cleaning products online and through independent shops. We need a landing page for our spring campaign, 'Refill, not landfill', running from March to May on social media and in a partner newsletter.
The page should explain how refills work in three steps, show the starter kit at £24 with free UK delivery, answer the five questions customers ask most, and have one main action: 'Find a refill shop near you', which links to our existing stockist page.
The audience is people aged 25 to 45 who already recycle and want to cut plastic, but think refills are a hassle. The tone is bright, practical and a little playful.
We want to test two headlines once it is live, so keep the headline short and easy to change.
Use this brief opens sign-up, then a new project with these words filled in. Change anything before you build.
Why it is written this way
- Name the one action. A page with one main action gives the A/B test something clear to count.
- Give the campaign dates and channels. They shape the words and the UTM tags you will use.
- Describe the audience's objection. 'Refills are a hassle' is the sentence the page has to answer.
- Say you plan to test, then write the second headline yourself and test them against each other.
What Briks covers for marketing teams, and what it does not
An honest list, checked against what Briks does on 8 October 2026. Where Briks does not cover something, the usual way around it is in the same row.
| What you need | With Briks today | Status |
|---|---|---|
| Landing pages and changes in plain words | Built from a brief; each change published as a version. | Included |
| A/B tests | A saved version against the live one, 5 to 95 percent, conversions once per visitor. | Included |
| Campaign analytics | UTM tags, sources, referrers, goals and steps to an enquiry, counted without cookies. | Included |
| Editing a page yourself | The Visual Editor on paid plans: words, pictures and sections for each screen size, published as a version. | Paid plans |
| Leads into your other tools | A webhook for each new form entry. | Included |
| Roles for the team | From Pro: Owner, Admin, Editor and Viewer, with no seat fees. Pro includes 3 people, Studio 10 and Agency 25, the owner included. | Paid plans |
| Your own domain or a subdomain | From Starter, with the certificate issued and renewed automatically. | Paid plans |
| Exporting form entries | Not today. Use the webhook to pass each entry on. | Not today |
| Email from your own domain | Not today. Site email sends from a briks address under your site's name. | Not today |
Advice for testing and tracking campaign pages
Test one thing at a time
Change the headline or the offer, not both. When a test changes several things at once, you learn that something worked but not what.
Tag every campaign link
UTM tags on every link you share turn 'social' into 'the spring carousel post'. Agree a naming scheme once and use it everywhere.
Keep one main action per page
A landing page with three equal buttons asks visitors to make a decision you should have made. Pick the action that matters and make the rest quieter.
Let a test run long enough
Small differences on small numbers mean little. Decide in advance how many visitors you need before you call a winner, and do not stop early because one version looks ahead.
Questions from marketing teams
What counts as a conversion in an A/B test?
A tap on a phone or email link, a form sent, or a click on the site's main action, counted once per visitor. Tests keep each visitor in their version with a cookie.
Can we track campaigns with UTM tags?
Yes. Analytics shows visitors, pages, sources, referrers and UTM tags, counted without cookies.
Can form entries go to our other tools?
Add a webhook for new form entries and each one is sent to the address you choose. Exporting entries from the studio is not available today.
Can we stop someone publishing by mistake?
Yes. Give people the Viewer role to see projects, previews and analytics without changing anything. Editors and above create, change and publish.
Describe yours and Briks builds it
A sentence is enough to start. You get 50 free credits when you sign up, no card needed.