How it works
It writes the week
Three to five posts for each account, each written for its platform.
You approve in a batch
Approve all, approve some, or change any post in plain words.
It learns your voice
Your changes become notes about how you write, which you keep or drop.
A week of posts, every Thursday
On Thursday at 10:00, the Social agent prepares the week ahead: three to five posts for each connected account. Each is written for its platform rather than pasted everywhere: a short line for X, a fuller post for LinkedIn, and line breaks where each platform reads well.
It looks at the past month and the next two weeks of your calendar first, so it never repeats a post or clashes with one you or the Marketing agent planned.
You approve the batch on one screen. Approve all, tick the ones you want, or send it back with a change in plain words, such as "make Tuesday's about the new menu".
Made from what your business already has
The agent starts from your own material, so it never runs short of true things to say. When the Articles agent publishes a post, it turns it into a few posts over the following days. A new page, an offer or an event becomes an announcement.
Pictures come from your media library and your site first. When a post needs a graphic, it draws a branded card in your site's typefaces and colours: a quote, an offer, an event or a list. It never uses pictures made by AI.
Every link to your site is tagged for your analytics, so you can see which posts brought visits and enquiries.
Your voice, kept by you
When you change a post before approving it, the change becomes a note about your voice for you to keep or drop: if you always cut the exclamation marks, it stops adding them, and if you call your sourdough "the loaf", so will it.
It keeps clear of the stock phrases and walls of emoji that make posts sound machine-made, and it never follows, likes or messages people on its own.
X and LinkedIn today
Today it writes for X and LinkedIn personal profiles, connected in the project's Marketing tab. More platforms follow as each approves Briks.
On platforms that let apps read comments, it also drafts replies as a batch for you, and anything about a booking, an order or a complaint comes straight to you. X and LinkedIn profiles do not share comments with apps, so for now it writes posts.
Social agent in practice
Three example businesses, and how each would use it. Where a site is pictured, it is a sample Briks built for an example business, not a customer.
- 01Bakery
Two minutes on a Sunday evening
The Social agent's batch for next week arrives on Thursday, and the bakery owner looks at it on Sunday evening: eight posts across X and LinkedIn. She types "make Tuesday's about the new menu", sees that post change, approves all eight and puts the phone down.
Sourdough is a sample site Briks built for an example bakery and coffee shop, not a customer. Open the sample - 02Yoga studio
One article, a week of posts
A yoga studio's Articles agent publishes a post about easing back pain at a desk. The Social agent turns it into a short thread on X and a LinkedIn post for office workers, each linking to the article with its own tag.
- 03Saree store
A note about the shop's voice
A saree store's owner changes "Shop now!" to "See the new silks" in two posts in a row. The agent asks whether to keep a note that she prefers a quieter call to action. She keeps it, and next week's posts follow it.
Saree Shop is a sample site Briks built for an example saree store, not a customer. Open the sample
What you get
- A weekly batch every Thursday: 3 to 5 posts for each account
- Written for each platform, never one caption pasted everywhere
- Approve all, approve some, or change a post in plain words
- Made from your articles, pages, offers and events
- Your photos and branded cards, never AI-made pictures
- X and LinkedIn profiles today
Good to know
- Works with X and LinkedIn profiles today; more platforms follow as each approves Briks.
- Never follows, likes or messages people on its own.