Website builder for jewellers
Jewellery is bought slowly and often as a gift, so a jeweller's website has to answer the questions people feel awkward asking: what it is made of, how it is sized, how long it takes and whether it can come back. Describe your studio and your pieces, and Briks plans the pages, builds them and publishes your site.
Below are templates you can start from, the pages a jeweller's site usually needs, and a brief you can rework with your own collections.
The opening line of the brief behind SaaS Landing, a website template by the Briks teamQuillo is an AI support app for online shops and subscription businesses, built in Dublin, Ireland, and live since 2023.
More templates for shops and makers
The pages a jeweller's website needs
Careful buyers read before they spend. Tick the pages that fit your studio and the sitemap redraws. Briks asks the same question before it builds.
An example brief for a jewellery website
Change the details to your own and use it as your starting point. The pages line follows what you ticked above.
Wren Atelier is a one-woman jewellery studio in Stockbridge, Edinburgh, run by goldsmith Isla Kerr since 2015. I make rings, earrings and necklaces by hand in recycled 9ct and 18ct gold and sterling silver, all hallmarked in Edinburgh.
Three collections: Shore (textured silver, from £85), Thistle (gold with small diamonds, from £320) and Heirloom (remodelled family stones, by commission). Most pieces are made to order in three weeks.
Engagement and wedding rings are by appointment: a consultation at the studio or by video, sketches, a wax model, then the ring in six to eight weeks. Free UK delivery, gift wrapped.
The site should feel refined and calm, with close-up photographs and plenty of white space, and pages on ring sizing, care and how a commission works.
Pages: Home, Collections, Commissions, Ring sizing, About the maker, Appointments.
Use this brief opens sign-up, then a new project with these words filled in. Change anything before you build.
Why it is written this way
- Give metals, stones and prices. Buyers filter by budget first and fall in love second.
- Explain made to order with a timeline. 'Three weeks' turns a worry into a plan.
- Describe the commission steps. A clear process makes a big purchase feel safe.
- Name the pages people ask about, like ring sizing and care. They answer questions buyers will not email to ask.
How Briks builds a jeweller's website
Each step is something Briks does today. Follow a link for the details of each feature, including whether it needs a plan or a switch.
Describe your pieces
Write your collections, metals, stones and prices, and how made to order and commissions work. Briks asks which pages you want before building, and anything your brief left open, like whether ring sizing needs a page.
Questions before buildingOn every planShow it the feel you want
Add a site you admire, with screenshots. Briks reads its layout, spacing, type and motion and builds yours in that spirit, with your words and your pieces.
Build from a site you likeOn every planYour photographs, used everywhere
Upload close-ups and pictures of pieces worn to the workspace's media library, and pick them from the prompt box. Replace one without a rebuild.
Media libraryOn every planCommission requests kept
Consultation and commission forms keep every entry in the studio, and once the site is in production each one is emailed to you.
Forms that keep every entryOn every planAnswer sizing questions at midnight
Switch on the site chat and it answers visitors from your published pages, such as how to measure a ring size, and emails you what it cannot answer.
A chat on your siteSwitch it onTest a collection page
Test a saved version against the live one. A form sent, a tap on your phone or email, or a click on the main action counts as a conversion.
A/B testingOn every plan
What Briks covers for a jeweller, and what it does not
An honest list, checked against what Briks does on 8 October 2026. Where Briks does not cover something, the usual way around it is in the same row.
| What you need | With Briks today | Status |
|---|---|---|
| Collections, commission and care pages | Written from your brief and changed in plain words. | Included |
| Commission and appointment requests | Forms that keep every entry, emailed to you in production. | Included |
| Your own photographs | Upload to the media library; replace one without a rebuild. | Included |
| Answers about sizing and delivery | A chat that answers from your published pages, with the rest emailed to you. | Switch it on |
| Your own domain | On paid plans from Starter. | Paid plans |
| Online checkout for posted orders | Ask for shipping and Briks builds it into your site's checkout, paid through your own processor, for commissions and pieces alike. | On request |
| Customer accounts | Email and password sign-in, with Google and others when you add your own keys. | Included |
Advice for a jewellery website people trust
Show scale
A ring on a plain background has no size. Show pieces worn, on a hand or an ear, so buyers understand scale before they ask.
Be exact about materials
9ct or 18ct, solid or plated, lab-grown or mined. Precise words build trust, and they are what careful buyers search for.
Make ring sizing easy
Not knowing the size is a common reason to put off buying a ring. A clear guide to measuring at home, and what happens if it does not fit, removes that reason.
Show the commission journey
From the first conversation to the finished piece: the steps, the timings and when payment is due. People spending real money on something personal want to know what happens next.
Questions from jewellers
Can customers buy jewellery on the site?
Yes. A commission or a piece can be paid for through your own Stripe, PayPal, Mollie or Razorpay account, and when you ask, Briks builds shipping for posted pieces into the site. Or show each piece with its price, take orders through enquiry forms, or link to the shop you already use.
Can people request a commission consultation?
Yes. Briks builds consultation and enquiry forms that keep every entry in the studio and email each one to you once your site is in production.
Can I show my own photographs?
Yes. Upload them to the media library and pick them from the prompt box. Replacing a picture needs no rebuild.
Can the site answer questions about ring sizes?
If you switch on the site chat, it answers from your published pages, so a clear sizing page means clear answers. Questions it cannot answer are emailed to you.
Describe yours and Briks builds it
A sentence is enough to start. You get 50 free credits when you sign up, no card needed.