---
title: "Website Builder for Marketing Teams | Briks"
url: https://briks.dev/for/marketing-teams
description: "Launch and change pages without a developer queue: changes in plain words, A/B tests, analytics with UTM tags and no cookies, team roles and webhooks for forms."
---

# Website builder for marketing teams

Marketing teams move faster than their websites. A campaign page waits on a developer, a headline test needs a ticket, and nobody is sure which version is live. Briks lets your team ask for changes in plain words, test versions against each other and read the results without cookies.

Below are templates you can start from, how a split test divides your visitors, and an honest list of what Briks does for marketing teams today.

Start with 50 free credits. No card needed.

[![The opening of the Creative Design Studio template, built with Briks](https://assets.briks.live/templates/20da536a-186a-4804-8a36-bdf593395f71/preview.jpg)](https://briks.dev/templates/creative-design-studio)

Creative design studios Halden Studio is an independent creative design studio in Bristol, England, working since 2017 with food and drink makers, independent retailers, hotels, publishers and cultural venues that want a look people remember. The opening line of the brief behind **Creative Design Studio**, a website template by the Briks team [Open the Creative Design Studio template](https://briks.dev/templates/creative-design-studio)

## Or start from another template

[See all templates](https://briks.dev/templates)

### [Travel Companion Service](https://briks.dev/templates/travel-companion-service)

Website

[Preview Travel Companion Service (opens in a new tab)](https://travel-companion-service.template.briks.live/)

### [Community App](https://briks.dev/templates/community-app)

Website

[Preview Community App (opens in a new tab)](https://community-app.template.briks.live/)

### [Infration](https://briks.dev/templates/infration)

Website

[Preview Infration (opens in a new tab)](https://infration.template.briks.live/)

## What a marketing team needs from its website

Speed, fair tests and numbers you can trust. Move the slider in the drawing to see how a test divides every hundred visitors.

- **Changes without a ticket**

  Anyone with edit rights types the change in the studio chat. Briks builds and publishes it as a version.

- **Tests on real visitors**

  Test a saved version against the live one, split from 5 to 95 percent. Each visitor stays in their version, kept by a cookie.

- **Conversions that mean something**

  A tap on a phone or email link, a form sent, or a click on the main action, counted once per visitor.

- **Campaign tracking**

  UTM tags, sources and referrers in your analytics, counted without cookies.

- **Forms into your tools**

  A webhook for each new form entry, so leads reach the tool your team already works in.

Saved version **50%** of visitors

Live version **50%** of visitors

Of every 100 visitors, 50 see the saved version and 50 see the live one. Each visitor stays in their version.

**What counts as a conversion**

- A tap on a phone link
- A tap on an email link
- A form sent
- A click on the main action

Counted once per visitor.

A drawing of how a test divides visitors, not a screenshot of the studio.

## How a campaign page comes together on Briks

Each step is something Briks does today. Follow a link for the details of each feature, including whether it needs a plan or a switch.

1. **Brief the page**

   Write the campaign, the audience and the action you want. Briks asks which pages you want and anything the brief left open before it builds.

   [Questions before building *On every plan*](https://briks.dev/features/questions-before-building)

2. **Keep it on brand**

   Add your main site as the reference, with screenshots. Briks reads its layout, spacing, type, motion and header menu, and builds in that spirit.

   [Build from a site you like *On every plan*](https://briks.dev/features/build-from-sites-you-like)

3. **Give the team the right access**

   Editors create, change and publish; Viewers see projects, previews and analytics and change nothing. From Pro, invite people by email, with no seat fees.

   [Teams and workspaces *Teams from Pro*](https://briks.dev/features/team-roles)

4. **Change copy in a sentence**

   'Make the headline about the free trial' is a complete request. Questions about the site are answered without a build.

   [Changes in plain words *On every plan*](https://briks.dev/features/changes-in-plain-words)

5. **Test before you decide**

   Split visitors between a saved version and the live one, from 5 to 95 percent. Versions are locked while a test runs, so the test stays fair.

   [A/B testing *On every plan*](https://briks.dev/features/ab-testing)

6. **Read the results without cookies**

   Visitors, pages, sources, referrers and UTM tags, plus a globe of the last five minutes. Analytics is on by default.

   [Analytics without cookies *On every plan*](https://briks.dev/features/analytics)

7. **Send leads where they belong**

   Add a webhook for new form entries, published sites or changed records, and your other tools hear about it the moment it happens.

   [Scheduled jobs and webhooks *On every plan*](https://briks.dev/features/scheduled-jobs-and-webhooks)

## An example brief for a campaign landing page

Change the details to your own and use it as your starting point.

We are the marketing team at Fernway, a UK company that sells refillable household cleaning products online and through independent shops. We need a landing page for our spring campaign, 'Refill, not landfill', running from March to May on social media and in a partner newsletter.

The page should explain how refills work in three steps, show the starter kit at £24 with free UK delivery, answer the five questions customers ask most, and have one main action: 'Find a refill shop near you', which links to our existing stockist page.

The audience is people aged 25 to 45 who already recycle and want to cut plastic, but think refills are a hassle. The tone is bright, practical and a little playful.

We want to test two headlines once it is live, so keep the headline short and easy to change.

Use this brief opens sign-up, then a new project with these words filled in. Change anything before you build.

### Why it is written this way

- Name the one action. A page with one main action gives the A/B test something clear to count.
- Give the campaign dates and channels. They shape the words and the UTM tags you will use.
- Describe the audience's objection. 'Refills are a hassle' is the sentence the page has to answer.
- Say you plan to test, then write the second headline yourself and test them against each other.

## What Briks covers for marketing teams, and what it does not

An honest list, checked against what Briks does on 8 October 2026. Where Briks does not cover something, the usual way around it is in the same row.

| What you need | With Briks today | Status |
| --- | --- | --- |
| Landing pages and changes in plain words | Built from a brief; each change published as a version. | Included |
| A/B tests | A saved version against the live one, 5 to 95 percent, conversions once per visitor. | Included |
| Campaign analytics | UTM tags, sources, referrers, goals and steps to an enquiry, counted without cookies. | Included |
| Editing a page yourself | The Visual Editor on paid plans: words, pictures and sections for each screen size, published as a version. | Paid plans |
| Leads into your other tools | A webhook for each new form entry. | Included |
| Roles for the team | From Pro: Owner, Admin, Editor and Viewer, with no seat fees. Pro includes 3 people, Studio 10 and Agency 25, the owner included. | Paid plans |
| Your own domain or a subdomain | From Starter, with the certificate issued and renewed automatically. | Paid plans |
| Exporting form entries | Not today. Use the webhook to pass each entry on. | Not today |
| Email from your own domain | Not today. Site email sends from a briks address under your site's name. | Not today |

## Advice for testing and tracking campaign pages

- **Test one thing at a time**

  Change the headline or the offer, not both. When a test changes several things at once, you learn that something worked but not what.

- **Tag every campaign link**

  UTM tags on every link you share turn 'social' into 'the spring carousel post'. Agree a naming scheme once and use it everywhere.

- **Keep one main action per page**

  A landing page with three equal buttons asks visitors to make a decision you should have made. Pick the action that matters and make the rest quieter.

- **Let a test run long enough**

  Small differences on small numbers mean little. Decide in advance how many visitors you need before you call a winner, and do not stop early because one version looks ahead.

## Questions from marketing teams

### What counts as a conversion in an A/B test?

A tap on a phone or email link, a form sent, or a click on the site's main action, counted once per visitor. Tests keep each visitor in their version with a cookie.

### Can we track campaigns with UTM tags?

Yes. Analytics shows visitors, pages, sources, referrers and UTM tags, counted without cookies.

### Can form entries go to our other tools?

Add a webhook for new form entries and each one is sent to the address you choose. Exporting entries from the studio is not available today.

### Can we stop someone publishing by mistake?

Yes. Give people the Viewer role to see projects, previews and analytics without changing anything. Editors and above create, change and publish.

## Related pages

- [By role **Website builder for agencies** A workspace per client, roles for everyone, handover by ownership. Read the page](https://briks.dev/for/agencies)
- [By role **Website builder for founders** From an idea to a live site you can change as you learn. Read the page](https://briks.dev/for/founders)
- [By industry **Website builder for creative agencies** Case studies, capabilities, team and new business. Read the page](https://briks.dev/for/creative-agencies)
- [By industry **Website builder for travel companies** Trips, routes, prices and tailor-made enquiries. Read the page](https://briks.dev/for/travel-companies)

[All solutions, by role and by industry](https://briks.dev/for)

## Describe yours and Briks builds it

A sentence is enough to start. You get 50 free credits when you sign up, no card needed.

[Or start from a template](https://briks.dev/templates)