--- title: "Pick a Look Before Your Website Is Built | Briks" url: https://briks.dev/features/pick-a-look description: "Want a say in the design first? Switch it on and Briks shows three looks for your business, with colours, type and buttons, then builds the one you pick." last_updated: 2026-10-08 --- Switch it on # Pick a look before it builds If you want a say in the design first, switch this on. Briks shows three looks for your business, each with its colours, type, corners, a button and a card set with your own words, and builds the one you pick. ## How it works 1. **Switch it on** Choose to pick a look in the new-project steps. 2. **Compare three looks** Each shows colours, type and buttons with your business's words in them. 3. **Pick one** The whole site is built in the look you chose. ## Three looks, drawn for your business Switch this on and, before anything is built, Briks shows three looks side by side. Each is a board: the colours, the two typefaces, the corner style, a button and a card, all set with your own home page words, so you judge the look on your business rather than on placeholder text. The three are distinct on purpose. Nordic and clean is quiet and airy: a pale ground, black type, square corners and plenty of space. Warm changes with your trade: for a business that works with its hands, such as a bakery, a florist or a joiner, it is cream and olive with a soft serif and rounded corners; for others it is warm paper tones, a characterful serif and one bright accent. Bold is loud and cheerful: a saturated accent, chunky rounded type and big soft corners. No picture is drawn. The boards are made from the same colours and type the site will use, so what you pick is what gets built. ## Why choose before the build Some owners would rather react to a finished site and adjust it. Others know at once that a loud, bold site is wrong for a family dentist, and want to rule it out before the site is built. Pick a look is for the second kind. Choosing first also settles disagreements early. If two partners in a business see style differently, three concrete boards with your own words on them make the conversation short. The whole site is then built in the look you chose: pages, buttons, cards and menus alike. The build waits in the studio until you pick. Two similar stops can be switched on in the same place: approving the site's words before it is built, and, where it is offered, choosing the first screen of the home page from four plain grey layouts. ## When it is not offered Pick a look is off by default. Most people prefer to see a finished first version and change it in plain words, so the build goes straight through unless you ask it to stop and wait. It is not offered when you build from a site you like, because that site already sets the look, and it is not offered for dashboards. The look is not locked after the build. Ask for a darker header, a different accent or rounder buttons in the studio chat, and each change is saved as a version you can undo. ## Pick a look in practice Three example businesses, and how each would use it. Where a site is pictured, it is a sample Briks built for an example business, not a customer. 1. Dental clinic **A family dental clinic rules out bold** The practice manager switches on Pick a look and sees three boards with the clinic's own headline on them. Bold is too loud for nervous patients and Warm feels like a café, so she picks Nordic and clean. The whole site, from the enquiry form to the footer, is built in that look. 2. Bakery **A bakery sees the maker's version of Warm** Because the brief is about bread, the Warm board comes out in cream and olive with a soft serif: the version of Warm made for businesses that work with their hands. The owner compares it with Bold, picks Warm, and a week later asks in the chat for a slightly darker olive. [![The opening of Sourdough, a sample site Briks built for an example bakery and coffee shop](https://briks.dev/showcase/sourdough.webp)](https://sourdough.briks.live/) **Sourdough** is a sample site Briks built for an example bakery and coffee shop, not a customer. [Open the sample](https://sourdough.briks.live/) 3. Fitness studio **A fitness studio that wants energy** A new studio wants to reach younger members as well as regulars. The owner picks Bold for its strong accent and rounded type. After launch she asks, in plain words, for the class times to sit higher on the home page, and the change is built as a new version. [![The opening of Ironbloom, a sample site Briks built for an example fitness studio](https://briks.dev/showcase/fitness-studio-v2-3753.webp)](https://fitness-studio-v2-3753.briks.live/) **Ironbloom** is a sample site Briks built for an example fitness studio, not a customer. [Open the sample](https://fitness-studio-v2-3753.briks.live/) ## What you get - Three looks drawn for your business: Nordic and clean, Warm, Bold - Colours, type, corners, a button and a card set with your words - Drawn from the same colours and type the site will use - Off by default: switch it on when you want it ### Good to know - Not offered when you build from a site you like, because that site sets the look. - Not offered for dashboards. ## Questions about pick a look ### Can I ask for a different look later? Yes. Ask for any change in plain words after the site is built. ### Why is it off by default? Most people prefer to see a finished first version and change it. Switch it on if you want to choose first. ### Which looks will I see? Nordic and clean, Warm and Bold, each drawn with your own words. Warm is cream and olive for businesses that work with their hands, and warm paper tones for others. ### Can I pick a look and use a reference site? No. With a reference, the reference sets the look, so Pick a look is not offered. ### Can I approve the words before the build as well? Yes. Approving the site's words is a separate switch in the new-project steps, and the build waits until you approve them or say what to change. ### What does each board show? Its colours, two typefaces, the corner style, a button and a card, all set with your own home page words. ## Related features - [On every plan **Designed for your business** Briks designs every site you describe from a blank page, with type chosen for your trade, colours to suit it and contrast checked before it publishes. How it works](https://briks.dev/features/designed-for-your-business) - [On every plan **Build from a site you like** Add a site you admire. Briks reads its layout, spacing, type and motion, then builds your site in that spirit with your own words. How it works](https://briks.dev/features/build-from-sites-you-like) - [On every plan **Questions before building** Before a first build, Briks asks which pages you want and anything your words left open. Tick, type, or let it decide. For websites and apps. How it works](https://briks.dev/features/questions-before-building) - [On every plan **Changes in plain words** Ask for any change in the studio chat, like a darker header or new opening hours. Briks builds it and publishes it, and every change is a version you can undo. How it works](https://briks.dev/features/changes-in-plain-words) [See all 32 features](https://briks.dev/features) ## Try it on your own business Describe it in a sentence and Briks builds it. Start free with the credits you get at sign-up.