--- title: "Briks vs Wix: AI Website Builders Compared (2026)" url: https://briks.dev/compare/briks-vs-wix description: "Briks vs Wix, compared honestly: AI site building, editing, business tools, agents after launch, payments, export and pricing, with sources. As of 8 Oct 2026." last_updated: 2026-10-08 --- Website builders with AI # Briks vs Wix Wix is a full business platform: its AI builder makes a complete site from a conversation, you edit with the Aria assistant or by drag and drop, and the plans add a store, bookings, a blog, a CMS and payments from Core. After launch its agents help run the business, Kleo with marketing and Alfred answering phone calls, with actions sent to you for approval. Briks focuses on getting the site itself right: it asks what it needs, designs from a brief or from a site you like, checks contrast before it publishes, and takes every later change in plain words as a version you can undo. If you want a ready-made store today, Wix has one; Briks sites take one-time payments and subscriptions through your own processor, and Briks builds shipping and stock into the site when you ask. As of 8 October 2026. Products change, so check their site before you decide. Briks Wix **After launch** Briks: Agents from Starter Wix: Aria, Kleo, Alfred today **Selling** Briks: Payments built in, shipping on request Wix: Ecommerce from Core **Design start** Briks: Brief or a site you like Wix: Prompt or 2,000+ templates **Changing the look later** Briks: Ask in plain words Wix: Template can't be swapped, say reviewers ## Briks and Wix at a glance Fifteen rows in six groups. Every Wix cell links to the page it came from; where the research could not confirm something, the cell says “Not listed” rather than guess. Prices are shown only where a US dollar price could be confirmed on Wix’s own page. 15 rows | Topic | Briks | Wix | | --- | --- | --- | | Building | | | | Builds from a prompt | Yes **Sites, apps, dashboards** Websites, web apps and dashboards, planned, designed, built, checked and published from a written brief. | Yes **A complete site** A complete site from a conversation: pages, layout, copy, visuals and business tools such as store, scheduling and forms. | | Other ways to start | Yes **A site you like, templates** A site you like plus screenshots, or a template rewritten for your business before it publishes. | **2,000+ templates** More than 2,000 templates, or the AI builder. | | Sign-in for your app's users | Yes **Email, Google and more** Sites that need accounts get email and password sign-in with confirmation and reset emails. Google, Apple, Microsoft, GitHub, X, Facebook, LinkedIn and Discord switch on in Project settings with your own app keys. | **Not listed** Not found in the pages we checked, so we say nothing either way. | | Hosting | | | | Hosting included | Yes **Every plan** On every plan, at the site's own briks.live address. | Yes **All plans** All plans, Free included. | | Your own domain from | **Starter ($16 a month)** From Starter, with the certificate issued and renewed automatically. Free publishes to a briks.live address. | **Light** From Light, the first Premium plan; yearly plans include a one-year domain voucher. | | Database | Yes **Built in** Sites that store data get their own database. View and edit records, and on a paid plan download them as JSON or CSV, up to 50,000 per collection. | Yes **CMS collections** CMS collections act as databases for text, images and video, feeding dynamic pages and taking form submissions. | | Changes | | | | How you change it | **Plain words, or the Visual Editor** Type the change in plain words in the studio chat, or on a paid plan click the words or picture on the page in the Visual Editor. Every change is a version you can undo, and questions are answered without a build. | **Aria or drag and drop** Edit with the Aria assistant or by drag and drop. | | Content editing (CMS or blog) | Partly **Database tab, Visual Editor** Records such as menus, listings or team members live in the site's database and are edited in the Database tab. On a paid plan, words and pictures on any page change in the Visual Editor. | Yes **CMS and blog** CMS collections and dynamic pages; a blog can be added. | | After launch | | | | AI agents after launch | Yes **From Starter** 13 kinds of agent led by a Team lead, Security among them, or your own from a sentence, each with a schedule and a monthly budget, asking you before it emails, changes the site or posts. Starter includes 3 agents per project, Pro 5, Studio 10 and Agency 15. | Yes **Aria, Kleo, Alfred** Aria (site and business), Kleo (marketing: SEO, email, social, ads) and Alfred (answers phone calls). Actions such as sending a campaign come to you for approval. | | Payments and selling | Yes **One-time and subscriptions** One-time payments through your own Stripe, PayPal, Mollie, Razorpay, Paddle, Lemon Squeezy, Polar, Creem or Dodo Payments account, on every plan, with no fee from Briks. Plans that renew monthly or yearly, with an optional free trial, sell through Stripe, Paddle, Polar or Lemon Squeezy. Need shipping? Ask for it and Briks builds it into your site with your own payment account. | Yes **From Core** Payments and ecommerce from Core (Light has no payments), with up to 50,000 products. | | Pricing | | | | Free plan | Yes **50 credits once** 50 credits once when you sign up, for one site on a briks.live address. No custom domain. | Yes **wixsite.com address** Hosting and the editor on a wixsite.com address; Wix branding stays and payments are not included. | | Lowest paid plan | **$16 a month** From $16 a month: Starter has 175 credits, 1 site and 1 domain; Pro is $29 a month for 400 credits, 3 sites and 3 domains. Paying for a year gives 2 months free. Paid plans are bought online at checkout. | **See their pricing page** Wix shows prices by region, and the research could not verify US prices, so we do not quote a figure. See their pricing page. | | How usage is counted | **Credits per job** Credits per job: a new site holds 50 and a change 5. Each is charged for the work it took, which can be more than the hold; unused credits come back and a failed request is not charged. | **Flat plan** A flat plan subscription; some agents use AI credits. | | Ownership | | | | Code export | Partly **Zip of your site's files on paid plans** Browse and edit your site's own files on every plan, and download them as a zip on paid plans. The shared parts every Briks site runs on are not included, so it does not run on its own. On paid plans those files can also be kept in a GitHub repository, in step both ways. | No **No** Wix says sites must run on Wix's servers; external hosting is not supported. | | No fees per team member | Yes **From Pro, no seat fees** Owner, Admin, Editor and Viewer roles, with no seat fees: Pro includes 3 people, Studio 10 and Agency 25, the owner included. | **Not listed** Not found in the pages we checked, so we say nothing either way. | - Yes - Partly - No - Not listed: not found in the pages we checked Want to see Briks build yours? Starting is free, with no card. 01 Building ## Building: a conversation, or a brief and a reference Wix generates a site with business tools; Briks designs from your brief and a site you like. Wix's AI website builder holds a conversation and produces a complete site: pages, layout, copy, visuals and the business tools your industry needs, such as a store, scheduling or forms. Starting with AI is free, and you can also begin from more than 2,000 templates. Briks begins with a written brief and asks about what it leaves open, always including which pages you want. Add a site you admire and Briks reads its layout, spacing, type, motion and header menu, then builds yours with your own words; or switch on Pick a look to choose from three directions first. It builds the site, not a suite of business tools. Example: a hair salon With Wix Describe the salon and Wix can generate the site with online booking built in. With Briks Describe the salon and add a salon site you like. Briks builds the site with a booking form whose entries are kept in the studio; connect your own processor in Project settings and ask for a deposit with each booking, paid on the processor's own page. 02 Hosting ## Hosting and your domain Both host every plan; Wix domains start on Light, Briks's on Starter. Wix hosts every plan, Free included, on a wixsite.com address with Wix branding. A custom domain comes with every Premium plan from Light, and yearly or multi-year plans include a voucher for a free domain for one year. Briks hosts every plan. Every site first goes to a preview at its own briks.live address, kept out of search, then to production after a launch check. Your own domain starts on Starter; the records are re-checked every two minutes and the certificate is issued and renewed automatically. Briks does not include a free domain. 03 Changes ## Changing the site, and changing your mind Wix: Aria or drag and drop. Briks: plain words, with every change a version. On Wix you edit with Aria or drag elements yourself. Two reviewers point out that the template cannot be swapped once chosen, so a big change of look can mean starting a new site. On Briks there is no template to be stuck with. You ask for changes in plain words, from a new section to a different feel, and each one is built, published and saved as a version you can undo, redo or restore. You can A/B test a saved version against the live one and keep the one that brings more calls, emails and form entries. Example: the site feels too busy With Wix Rework sections by drag and drop, or ask Aria. A different template means a new site, according to reviewers. With Briks Ask for 'a calmer look with more space and fewer colours'. If you prefer the old one, restore it. 04 After launch ## After launch: Wix does more today Wix's agents, store and bookings are live; Briks has analytics, a site chat, payments through your own processor and agents on paid plans, and builds a store with shipping when you ask rather than offering one ready-made. Wix is clearly ahead here. Aria helps with setup, business management and growth; Kleo handles marketing across SEO, email, social and paid ads; and Alfred answers phone calls around the clock, takes messages and sends SMS links. Wix says recommended actions, such as sending a campaign, come to you for approval first. Payments and ecommerce start on Core, with catalogues up to 50,000 products. Briks counts visitors, pages, sources and campaign tags without cookies, offers a chat that answers from your published pages and emails you what it cannot, and keeps every form entry in the studio. Briks agents, on paid plans, also ask before emailing anyone or changing your site. Sites take one-time payments and subscriptions through your own processor, and paid orders show in the Database tab. 05 Pricing ## Pricing Wix prices by region; Briks Starter is $16 a month. Wix shows prices for your region on yearly plans, and the research could not verify its US prices, so we do not quote a number here; see Wix's plans page. Its plans are flat subscriptions, and some agents use AI credits. Two reviewers say Wix's plans cost more than other builders. Briks Free gives 50 credits once for one site on a briks.live address. Starter is $16 a month for 175 credits, 1 site and 1 domain; Pro is $29 for 400 credits, 3 sites and 3 domains; Studio is $79 and Agency $199. AI work is paid in credits per job. Paying for a year gives 2 months free, and paid plans are bought online at checkout. 06 Ownership ## Ownership and leaving Wix sites cannot move hosts; Briks gives you your site's files and your records. Wix states that sites must run on Wix's servers and that its architecture does not support hosting elsewhere. Briks lets you browse and edit your site's own files, and on a paid plan download them as a zip. It is not a ready-to-host export: the zip leaves out the shared parts every Briks site runs on, so it does not run on its own. On a paid plan, records in your site's database download as JSON or CSV; form entries stay in the studio and cannot be exported. ## What reviewers raise about Wix These points come from named reviewers, linked and dated, and only where more than one source agreed. They describe some people’s experience, not everyone’s. Some reviewers publish their own tools, and older reviews may predate Wix’s current plans. - The template cannot be changed once chosen. - Can't change a template once you've chosen it [Mike Williams, TechRadar, 11 February 2026](https://www.techradar.com/reviews/wix) - Can't swap your chosen template [Emma Ryan, Website Builder Expert, 10 December 2025](https://www.websitebuilderexpert.com/website-builders/wix-review/) **On Briks:** On Briks there is no template lock-in to change: you ask for a different look in plain words, and every change is a version you can undo. - Plans cost more than other builders. - Above average prices [Mike Williams, TechRadar, 11 February 2026](https://www.techradar.com/reviews/wix) - Wix's plans are more expensive than other builders [Emma Ryan, Website Builder Expert, 10 December 2025](https://www.websitebuilderexpert.com/website-builders/wix-review/) ### Where Wix is strong - AI agents after launch for site management, marketing and phone calls (Aria, Kleo, Alfred). [Source](https://support.wix.com/en/article/ai-tools-about-wixs-ai-agents) - A free plan with hosting, and AI site creation that can start free. [Source](https://www.wix.com/ai-website-builder) - Broad business tools: ecommerce up to 50,000 products, payments, scheduling, marketing and 2,000+ templates. [Source](https://www.wix.com/plans) ## Who should choose which An honest split. If the left-hand list describes you better, Wix is the better choice today. ### Choose Wix if - You need a store, bookings or a blog from one platform today. - You want AI agents for marketing and phone calls now. - You like to edit by drag and drop. - You want to start free with AI and a large template library. [Visit Wix](https://www.wix.com/) ### Choose Briks if - You want your site designed from one you like, not a template you cannot swap. - You want to change anything in plain words, with every change undoable. - You want contrast checked before publishing and A/B tests on every plan. - Your site is about presenting the business well and collecting enquiries. [Start building free](https://app.briks.dev/signup) ## Which fits you? Tick what your project needs. The suggestion counts only what is known: a need Wix’s pages did not mention never counts against it. Your suggestion Tick what you need The suggestion updates as you go, and it can be Wix. ## Moving from Wix to Briks Wix sites cannot be exported, so moving to Briks is a rebuild: start a Briks project with a brief and give it your Wix site's address as a reference. 1. **Gather what you want to keep** Copy the words from your Wix site that you want on the new one, and collect any pictures you own. 2. **Upload your pictures** Add them to your Briks media library, where any project's prompt box can use them. 3. **Start a new project with a brief** Describe the business and paste in the words you are keeping. Briks asks which pages you want and anything the brief leaves open. 4. **Add your Wix site as a reference** Paste its address as your project's reference site. Briks reads its layout, spacing, type, motion and header, and builds a new site in that spirit with your words. 5. **Check the preview** The first publish goes to a briks.live preview kept out of search. Ask for changes in plain words; each one is a version you can undo. 6. **Publish to production** A launch check runs first, including links that go nowhere. 7. **Connect your domain on a paid plan** On Starter or above, add an A record, a CNAME for www and a TXT record. The certificate is issued and renewed automatically. Paid plans are bought online at checkout. ### Good to know - A Wix store's products, orders and members do not move across. On Briks, sign-in and payments are set up again in Project settings with your own keys, and shipping is built into the site when you ask. - Your Wix plan can run alongside the new build; switch your domain's records over only after the Briks launch check passes. ## Common questions ### Is Briks easier than Wix? They are easy in different ways. Wix gives you an editor to drag things around and Aria to help. With Briks you describe changes in plain words, or, on paid plans, change words, colours and spacing on the page itself in the Visual Editor, and each change becomes a version you can undo. ### Does Briks have AI agents like Wix? Yes, on paid plans, with their own jobs: Briks agents answer enquiries by email, keep pages current, work on search, write blog posts and social posts, plan each month's marketing and report each week, asking you first. Wix's Aria, Kleo and Alfred are available today, with actions such as campaigns sent to you for approval. ### Can I sell products on Briks like on Wix? Yes: Briks sites take one-time payments through your own processor account for digital products, services and bookings, and through Stripe, PayPal, Mollie or Razorpay for physical goods too. Plans that renew monthly or yearly sell through Stripe, Paddle, Polar or Lemon Squeezy. When you ask, Briks builds shipping into the site. Wix includes payments and ecommerce from its Core plan. ### Can I export my Wix site to Briks? Wix does not support moving a site to another host. You can rebuild on Briks from a brief, using your Wix site as a reference for the look. ### Which is cheaper, Wix or Briks? Briks Starter is $16 a month and Pro $29. Wix shows regional prices on yearly plans, so check its plans page in your currency. ### Does Briks give a free domain like Wix? No. Briks connects a domain you own on Starter and above. Wix's yearly Premium plans include a one-year domain voucher. ### Can I change my site's look later on Briks? Yes. Ask for the new look in plain words; it is built as a new version, and the old one can be restored. ## Sources Every Wix fact on this page comes from the pages below, opened on 8 October 2026. Products change, so check Wix’s site before you decide. ### Wix 1. [www.wix.com/plans](https://www.wix.com/plans) Plans, free plan limits, custom domain, hosting, payments by plan, templates 2. [www.wix.com/ai-website-builder](https://www.wix.com/ai-website-builder) AI website builder from a prompt, Aria, free start 3. [support.wix.com/en/article/ai-tools-about-wixs-ai-agents](https://support.wix.com/en/article/ai-tools-about-wixs-ai-agents) AI agents Aria, Kleo, Alfred and AI credits 4. [www.wix.com/blog/manage-a-business-online-ai-agent](https://www.wix.com/blog/manage-a-business-online-ai-agent) Agents run marketing and business tasks; actions need the owner's approval 5. [support.wix.com/en/article/exporting-or-embedding-your-wix-site-elsewhere](https://support.wix.com/en/article/exporting-or-embedding-your-wix-site-elsewhere) No export to another host 6. [support.wix.com/en/article/cms-content-management-system-an-overview](https://support.wix.com/en/article/cms-content-management-system-an-overview) CMS collections as databases, dynamic pages ### Reviews 1. [www.techradar.com/reviews/wix](https://www.techradar.com/reviews/wix) Mike Williams, TechRadar, 11 February 2026 2. [www.websitebuilderexpert.com/website-builders/wix-review/](https://www.websitebuilderexpert.com/website-builders/wix-review/) Emma Ryan, Website Builder Expert, 10 December 2025 ### Briks 1. [briks.dev/features](https://briks.dev/features) What Briks does today, feature by feature, with each one's conditions 2. [briks.dev/pricing](https://briks.dev/pricing) Plans, credits and what each plan includes 3. [briks.dev/features/ai-agents](https://briks.dev/features/ai-agents) Agents, on paid plans 4. [briks.dev/features/your-code](https://briks.dev/features/your-code) What the code download holds 5. [briks.dev/features/sign-in-and-payments](https://briks.dev/features/sign-in-and-payments) Sign-in for visitors and payments through the owner's own processor As of 8 October 2026. Products change, so check their site before you decide. ## Keep comparing [**Wix alternatives** Four to six options side by side, Briks among them. *Read*](https://briks.dev/alternatives/wix) [**Every Briks feature** What Briks does today, and what each feature needs: a plan, a switch, or nothing. *Read*](https://briks.dev/features) [**All comparisons** Twelve AI app and website builders, and a short guide to choosing. *Read*](https://briks.dev/compare) More comparisons - [Briks vs Framer](https://briks.dev/compare/briks-vs-framer) - [Briks vs Squarespace](https://briks.dev/compare/briks-vs-squarespace) - [Briks vs Webflow](https://briks.dev/compare/briks-vs-webflow) - [Briks vs WordPress.com](https://briks.dev/compare/briks-vs-wordpress-com) - [Briks vs Durable](https://briks.dev/compare/briks-vs-durable) - [Briks vs Hostinger](https://briks.dev/compare/briks-vs-hostinger) - [Briks vs Lovable](https://briks.dev/compare/briks-vs-lovable) - [Briks vs Bolt.new](https://briks.dev/compare/briks-vs-bolt) - [Briks vs Replit](https://briks.dev/compare/briks-vs-replit) - [Briks vs v0](https://briks.dev/compare/briks-vs-v0) - [Briks vs Base44](https://briks.dev/compare/briks-vs-base44) ## Try Briks on your own business Describe it in a sentence, or point at a site you like. Free to start, with no card.